Theme Parks Strive to Attract More Senior Visitors

Theme parks and amusement parks have been creating more places where senior citizens can enjoy themselves. If the parks encourage repeat visits by elderly people, who have time and money to spare, the owners believe it could compensate for the drop in the number of customers in younger generations due to the low birthrate. If seniors enjoy themselves at the parks, the owners hope it could lead to an increasing number of visits by three-generation families, which would include their children and grandchildren. “We try to buy whatever our grandchildren want,” said a 61-year-old man who visited Tokyo Disneyland in Urayasu, Chiba Prefecture, as part of a group of six comprising three generations. The man said he spent about ¥10,000 buying souvenir gifts and toys for his grandchildren, who are 9 months and 2 years old. For theme parks, finding ways to attract more senior visitors and encourage them to spend money is an important challenge that could lead to increased profits.

Source/more: The Japan News