Behavioral Finance: the study of social, cognitive and emotional factors in understanding the economic decisions of individuals.

I attended Frederick’s 8 th Annual Economic Symposium, held at The Weinberg Center for the Arts. The speaker was Ginger O. Brennan CEBS with ING. Ginger Brennan discussed Behavioral Finance: the study of social, cognitive and emotional factors in understanding the economic decisions of individuals. She provided insight on how markets can be impacted by consumers, borrowers, and investors rational and irrational behavior. A ING study found that less than half of the respondents (48%) indicated that they feel “in control” of their retirement plan investments. The study, entitled “Shedding Light on Retirement,” found that while consumers want control and…

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